The aristocratic Victorians valued duty and respectability above all else. Earnestness — a determined and serious desire to do the correct thing — was at the top of the code of conduct. Appearance was everything, and style was much more important than substance. So, while a person could lead a secret life, carry on affairs within marriage or have children outside of wedlock, society would look the other way as long as the appearance of propriety was maintained. For this reason, Wilde questions whether the more important or serious issues of the day are overlooked in favor of trivial concerns about appearance. Gwendolen is the paragon of this value. Her marriage proposal must be performed correctly, and her brother even practices correct proposals. Gwendolen's aristocratic attitude is "In matters of grave importance, style, not sincerity is the vital thing." The trivial is important; the serious is overlooked.
The tea ceremony in Act II is a hilarious example of Wilde's contention that manners and appearance are everything. The guise of correctness is the framework for war. Both women, thinking they are engaged to the same person, wage a civilized "war" over the tea service while the servants silently watch. When Gwendolen requests no sugar, Cecily adds four lumps to her cup. Although she asks for bread and butter, Gwendolen is given a large slice of cake. Her true feelings come out only in an aside that Cecily supposedly cannot hear: "Detestable girl!" Gwendolen is also appalled to find that Cecily is living in Jack's country home, and she inquires about a chaperone. Wilde gives examples again and again of the aristocrat's concern for propriety, that everything is done properly no matter what those good manners might be camouflaging.
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